Research techniques

Quantitative

If your research question needs a data led answer we have the skills to access the necessary information through our quantitative techniques:

• Telephone surveys - Our multilingual researchers can access data from hard to reach sources to get the most detailed and accurate information to answer your research questions.
• Online surveys - Input from the research target market is one of the fundamental elements of research and an aspect that we have the expertise to ensure delivers the most valuable insight into your research questions.

Qualitative

Do you need opinions, thoughts and experience to make decisions for your organisation? Our qualitative techniques can help you find your answers:

• Stakeholder workshops and focus groups - We can concentrate on niche areas of research, gaining valuable input from those who have the power to make your product or service succeed.
• In-depth telephone interviews - We can access hard-to-reach respondents, ensuring individuals specific knowledge and opinions are utilised to their full potential.
• Mystery shopper - If you need to know what your clients are experiencing, we can show you. From messaging to misselling, our mystery shopping service will allow you to understand what happens ‘behind closed doors’. We can design our projects with you to understand, not just how you respond to customers, but also whether you are missing opportunities to promote new services when you serve your customers.

Multi-lingual data gathering

Our multi-lingual research team can complete detailed market intelligence reviews and analysis in over 40 different languages. From pan European pricing analysis to evaluating the different legal environments across the world, we can find answers to your most complex questions.

Data analysis

Our technical team can take data in multiple formats and in multiple languages and turn it into something meaningful. We can find true information from extensive data sets. We can use pattern matching, neural networks and sophisticated blending techniques to get to the data that you want. If you have large, complex sets of data that you need to mine, why not talk to us about how to manage your project?

Case study

Click on the link to see how our research techniques has answered the questions our clients have asked.
Market Sizing (Download pdf)

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